## The inside story of Newcastle United’s new crest design CCO Kenneth McIver explains how the club’s evolved identity draws on its history and the city’s heritage while laying the foundations for a more consistent, globally facing brand Newcastle United has today unveiled the first change to its crest for nearly 40 years. The update sits within a wider design system, including bespoke typography and a new secondary logo mark, which the club believes will help it reach its sporting and commercial goals over the next few decades. Football is a very big deal on Tyneside. Visit the city centre…