## New ad shows a minute in the life of Senegalese brand Kirène Created by Dakar-based production company Couro Prod, the dynamic spot takes us through Senegal’s capital, while keeping the water brand centre stage Overt product placement is often seen as a bad thing in modern advertising, with agencies tending to favour more subtle brand-building than this. Yet sometimes it can work, as is the case with Fait de Sénégal, a new ad for Senegal’s leading drinks brand, Kirène. Directed and produced entirely in Senegal, the ad takes us into the heart of capital Dakar as we explore one midday minute…