This excerpt was originally published in Pre Shift, our newsletter for the hospitality industry. Subscribe for more first-person accounts, advice, and interviews . This is the second installment of our series Getting on the Map , presented by Apple Maps. Over the next three weeks, we’ll be sharing how some of the most creative bars and restaurants are marketing themselves to stand out in a crowded hospitality scene. Guest shifts—where visiting bartenders pop up at host bars to serve signature drinks or collaborate on a limited-edition menu—are ubiquitous if you live in a city with a popular…