## I helped shape McLaren's brand. Here's what worries me about the refresh The reaction to McLaren's new identity has been loud and largely negative. Having spent two years as its head of brand, I don't think the objections are really about a logo. Image courtesy of McLaren In 1970 the Rolling Stones were apparently booed off stage. The crime? They played Brown Sugar. The crowd had never heard the song (it wouldn't be released until the following year) and they were there for the established hits. Whether the story is apocryphal or not, I was reminded of it last week by the reaction to…