## 8 Seconds Rodeo campaign celebrates Black cowboy culture The iconic rodeo event has unveiled a bold new campaign, developed in collaboration with Wieden+Kennedy Portland, to mark its long-awaited return to the city of Philadelphia 8 Seconds Rodeo, a cultural celebration and rodeo event founded by photojournalist Ivan McClellan, is returning to Philadelphia on October 10. To promote it, McClellan has collaborated with director Devin Hampton, music producer Kaidi Tatham and creative agency Wieden+Kennedy (specifically its Black affinity group Noir) on a lively new campaign. At its heart is a…