## Google Offered $10M for a Dying Airline's Data. How Can You Value Yours? How to put a dollar value on your organization's operational data Spirit Airlines collapsed. It started auctioning its assets. What would you normally expect to see in an airline's bankruptcy auction? Aircraft, equipment, software, maybe even airport slots too. But what made the headlines was their data. Not any data- their operational data, such as emails and Teams messages. Google offered to pay $10M for it. Google wasn't the only one bidding. Mercor, an AI-powered hiring platform, has offered $7.5M. This wasn't…