Study reveals how communication sequence strengthens green persuasion

The impact of sustainability messages may depend not only on their content but also on the order in which they are presented. The emotional response created by one message may influence how people interpret the next message about green initiatives.

The impact of sustainability messages may depend not only on their content but also on the order in which they are presented. The emotional response created by one message may influence how people interpret the next message about green initiatives.

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Источник: Phys.org

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