This excerpt was originally published in Pre Shift, our newsletter for the hospitality industry. Subscribe for more first-person accounts, advice, and interviews . This is the first installment of our series Getting on the Map , presented by Apple Maps. Over the next three weeks, we’ll be sharing how some of the most creative bars and restaurants are marketing themselves to stand out in a crowded hospitality scene. When I spoke with Cyed Adraincem, he apologized for stumbling over any words; he’d been up at 4 a.m. to wash the sidewalk in front of his forthcoming restaurant. “I wanted to beat…