## What Should Emerging Designers Do When a Celeb Wears Their Brand? In the early days of her eponymous label, Giovanna Flores only wanted to share her own brand imagery on social media and her website. She was focused on building a specific, strong brand identity, not plastering celebrity photo ops on her socials. Only recently has her thinking shifted. “Over the last few years, I’ve started incorporating press, and I saw how much it helps with visibility and introducing the work to new people,” the designer says. Now, the odd celeb — Kathleen Hanna at Daisy Chain Fields; Greta Lee doing…