## Riff and the Beauty of an Unfinished Box - Share on Facebook (Opens in new window) - Share on X (Opens in new window) - Copy this page's address to your clipboardLink copied to clipboard I’ll admit my first reaction to a Daniel Humm meal kit was a raised eyebrow. The chef who spent two decades shaping Eleven Madison Park into one of the most decorated restaurants in the world, earning three Michelin stars, selling $6.99 boxes of pasta at Target? But the longer I spent with Riff, and with the identity CENTER built for it, the more it got me thinking about what packaging is actually for.…