## KFC puts its biggest believers to the test in £50k gameshow Mother’s latest campaign for the brand turns its surreal Believe in Chicken universe into a real-life test of devotion Through its Believe in Chicken platform, KFC has turned an obsession with chicken into a surreal mythology of devotion and absurdity. For its latest campaign, the stakes have been raised once again by inviting fans to take part in an original gameshow called Don’t Crack. Premiering on YouTube last night, the gameshow is broadcast length and sees the brand gather 30 fans who battle it out across four “escalating…