## Does Beauty Need to Reinvest in Innovation? Last week, Fenty, Glow Recipe, and Huda Beauty announced near-identical product launches within days of one another: undereye masks presented in the same container with a novel packaging mechanism that slices a fresh eye patch when dispensed. The coincidence sparked an uproar on social media, quickly dubbed “Eye Patch Gate”. While the brands poked fun at the coincidence on social media, it seemed to confirm what many suspected happened behind the scenes of the beauty industry: that brands touting product innovation order packaging, ingredients…