## Beauty brands were writing slop before AI: here's how Uncommon won a D&AD Black Pencil for calling it out Nils Leonard explains how painstaking craft turned a collection of annoying buzzwords into a parody of the periodic table, a campaign that's now won design and advertising's biggest award. Nils Leonard, co-founder of Uncommon It's difficult to think of a snappy phrase that's ever summed up a cultural phenomenon as neatly as "AI slop". You don't need to be technical to immediately grasp its meaning. We've all seen it, read it, maybe even listened to it. We all instinctively know when…