## Derek&Eric's olive oil identity swaps Tuscan cliches for attitude and colour Drzzl, a new olive oil brand, is brought to life with zingy colours and a wiggly wordmark. One of the biggest dilemmas in branding is finding a balance between giving people the reassurance they expect and delighting them with something new. Olive oil is a classic example. People expect to see sun-bleached labels. Line drawings of olive branches. Terracotta tones. Hand-lettered clues that the makers go through generations of the same family. At the other extreme, they might be presented with something completely…