This packaging for ready-made dinners can teach you to cook better

## This packaging for ready-made dinners can teach you to cook better

## This packaging for ready-made dinners can teach you to cook better Center's identity for Riff, chef Daniel Humm's new meal kits, turns the dinner box into a cookery lesson. Ready-to-cook dinners are often seen as the bottom rung of dining. Sure, they're super-convenient, cheaper than Deliveroo, and taste pretty good these days. But they're still seen as pretty basic, and the packaging generally matches those expectations. There are, however, exceptions. And Riff is one worth talking about. This new range is headed up by Swiss-born chef Daniel Humm, who's spent the last two decades…

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Источник: Creative Boom

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