## Kiss Branding on what happens when studio founders stay out of their own rebrand Co-founder and creative director Poonam Saini Kilb explains why she let her team create a new identity for the Leeds studio. Ask any designer who their nightmare client would be, and quite often they'll come back with a pithy yet honest answer: themselves. As a result, agency rebrands tend to drag on for years, limping through a morass of conflicting opinions, half-finished ideas and a worry that this is all drawing focus away from paying clients. It's worth, then, paying attention whenever a studio actually…