This excerpt was originally published in Pre Shift, our newsletter for the hospitality industry. Subscribe for more first-person accounts, advice, and interviews . This is the final installment of our series Getting on the Map , presented by Apple Maps, where we shared how some of the most creative bars and restaurants are marketing themselves to stand out in a crowded hospitality scene. “Hey, I’m Mike,” the video opens . “I’ve been a bartender for a long time in New York City and I’m opening my very first bar. Let’s go inside.”  It continues, showing Mike, whose name is Michael…