## Highlands’ new identity puts the region’s character on the map Independent creative firm Matey has created a handcrafted look for the North Carolina tourism destination, inspired by the scenery of the Blue Ridge Mountains Set high in North Carolina’s Blue Ridge Mountains, Highlands is a small mountain town surrounded by forests, waterfalls and winding roads. But despite its remote setting, the destination has developed a more polished side, with restaurants, boutiques, galleries, live music and high-end hotels sitting alongside its rugged natural landscape. Now, Highlands’ tourism…