## JKR gives Tropical Smoothie Café a juicy new rebrand “When you step into a Tropical Smoothie Café, you feel it before you can name it — the sights, the smells, the sounds,” says JB Hartford, executive creative director at JKR, who carried out the café’s major rebrand Tropical Smoothie Café, a popular restaurant chain in the US, has more than 1,700 active locations across the country, with many more set to open over the coming months. Having undergone rapid expansion within the last decade, the brand felt it was time to embark on a full-scale transformation, enlisting the help of global…