## How ‘Effort Signaling’ Became Fashion’s Antithesis to AI In August, American clothing brand Abercrombie & Fitch posted a Reel on Instagram showing several pairs of denim pants being lined up and folded next to one another. But this wasn’t simply another day at the shop. These realistic, detailed jeans were no larger than the palm of one’s hand and, in fact, crafted entirely out of pasta. The Reel has been viewed more than five million times, significantly surpassing other videos shared on the platform by the brand. Followers responded enthusiastically to the culinary craft. “What’s wrong…