## The Daily Heller: Cycling Through the Digital and Back to Print - Share on Facebook (Opens in new window) - Share on X (Opens in new window) - Copy this page's address to your clipboardLink copied to clipboard The creative partners Brad Roe, Tim Schamber and Adam Reek founded and created 111 beautiful issues of Peloton, the premier American cycling magazine, until it was acquired by Outside Media and ceased printing. Peloton‘s demise might have been canary in the coal mine, but print wasn’t dead yet — the trio believed print was alive and pedaling. So in March 2025, they formed Fausto…