## From Pet Care to Laundry: Why Everything’s Getting a Fashion Facelift Whether it’s water bottles, pet care, alternative milk or laundry, some of the least glamorous corners of consumer goods are acquiring the kind of cultural cachet once reserved for fashion. “When was it normal for a laundry brand to partner with Nobu? Never,” says Seyi Oduwole, foresight analyst at The Future Laboratory, referring to stylist-turned-entrepreneur Melissa Holdbrook-Akposoe’s laundry brand, Le Luxe. “But now, with Melissa’s brand identity tied to luxury selfcare, wellbeing and the elevation of the everyday,…