## Intuit Rethinks Its Brand Architecture with JKR - Share on Facebook (Opens in new window) - Share on X (Opens in new window) - Copy this page's address to your clipboardLink copied to clipboard When Intuit launched in the 1980s, the golden era of tech in no other place than Palo Alto, its beginnings were pretty straightforward. Founder Scott Cook was inspired by watching his wife manage their household finances and got the idea to make things easier using a personal computer and developed a software program to create that. It become Quicken. Over the decades Intuit grew into a financial…