## Booms & Shakes: September's biggest hires, bold bets on AI, and design overtakes retail If August showed some positive green shoots for the creative industry, September is proving even more fruitful. Here are the month's biggest movers, shakers and launches, and our take on what it all means. Yellowzine launches Mad Academy Everyone might be holding their breath ahead of next month's Autumn Budget, but that doesn't mean things aren't going well for many businesses in the creative industries. The Design Council's latest flagship report reveals design is worth £136.7bn in the UK alone – an…